How freight awareness shapes public views on rail priorities

What is it?

This report explores how greater awareness of rail freight affects public views on rail priorities. Using TfN’s Northern Transport Voices research community, it compares opinions before and after people were given information about the benefits of rail freight.

How is it useful?

It helps combined authorities and partners understand public attitudes to balancing passenger and freight use of the rail network. Use it to inform freight strategies, engagement activities and decisions about future rail capacity and investment.

Key findings

• Most people viewed passenger and freight services as equally important before and after receiving information.
• Awareness of rail freight benefits increased recognition of freight’s importance.
• The share of respondents prioritising passenger services over freight fell from 22% to 13% after receiving information.
• There is support for freight growth during off‑peak periods, while maintaining the current balance during peak travel times.

• Simple, relatable facts can help increase understanding of the role of rail freight.

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